What is an agent’s fiduciary duty to their clients?

An agent’s fiduciary duty to their clients is fundamentally about prioritizing the client's best interests above all else. This includes making decisions that benefit the client, acting with loyalty, and maintaining confidentiality. The fiduciary relationship is built on trust, and agents are ethically and legally obligated to advocate for their clients' needs, whether that relates to negotiating contracts, securing endorsement deals, or providing career guidance.

Maximizing personal earnings from client commissions does not align with the concept of fiduciary duty, as it implies that the agent's personal financial gain could take precedence over the client's interests. Similarly, encouraging players to sign with the highest bidder can conflict with a client's best interests, especially if that decision does not align with the player's long-term career goals or personal values. Likewise, minimizing client publicity and endorsement deals does not serve the client's interests if such opportunities could enhance their brand and career. Thus, the correct choice focuses on the agent's commitment to act solely for the benefit of the client.