What is the primary objective of the SOA program for athletes?

The primary objective of the SOA (Sports Outreach and Advocacy) program for athletes is to monitor and support their health and well-being. This program focuses on ensuring that athletes maintain a high standard of mental and physical health, which is crucial for their performance and longevity in the sport. By providing resources, guidance, and support services, the SOA program plays a vital role in helping athletes cope with the pressures of professional sports, manage injuries, and maintain overall wellness.

While enhancing marketability, managing public relations, and reducing sponsorship liabilities are important aspects of an athlete's career, they are secondary to the imperative of ensuring the athlete's health. An athlete's well-being directly impacts their ability to perform, which in turn influences various other facets of their career, including marketability and sponsorship opportunities. Thus, the focus on health and well-being takes precedence in the primary objectives of the SOA program.