Which of the following is a key principle upheld by an agent when representing an athlete?

When an agent represents an athlete, a key principle is to keep personal interests separate from the athlete's interests. This principle is crucial because the agent has a fiduciary duty to the athlete, meaning they must act with loyalty and in the best interest of the athlete at all times. This includes prioritizing the needs and goals of the athlete over any personal gain or interest that the agent might have.

An agent's responsibility involves negotiating contracts, securing endorsements, and making decisions that will impact the athlete's career. When agents maintain a clear boundary between their personal desires and the interests of the athlete, they can provide unbiased advice and support that is vital for the athlete's success. Upholding this principle helps ensure a trustful and effective working relationship, which is foundational in professional sports representation.

In contrast, the other options revolve around self-serving motives or aspects that could detract from the athlete's best interests, which are not aligned with the core responsibilities of a sports agent.